Inventory counting is the process of checking and verifying physical inventories against their records in order to independently confirm the accuracy of inventory levels. This process is key for businesses who wish to ensure that there are no discrepancies between their records and the amount of inventory they actually possess. Inventory counting allows businesses to accurately assess stock availability, leading to better decisions on ordering and replenishing supplies. The importance of inventory counting cannot be overstated as it can help maximize profits and prevent stockouts.