Inventory marketing is the process of using promotional and marketing tactics to drive sales growth and increase the return on investment for a business’s inventory. It involves utilizing data-driven strategies such as targeted audiences, conversion optimization and cost optimization to maximize returns. Inventory marketing emphasizes both efficiency and effectiveness in order to maximize profits while minimizing costs. By focusing on optimizing inventory turnover, businesses can make sure they are getting the most out of their investments, while ensuring they are able to meet customer needs quickly and effectively.