A Joint Marketing Agreement is an agreement between two or more businesses that allows them to jointly create and promote a product or service. This agreement will outline the responsibilities of each business, how the profits are divided up among the parties, and what happens if one business decides to back out of the agreement. It can be incredibly beneficial for any business looking to expand their reach without the additional overhead of hiring new staff. By combining resources and utilizing existing marketing channels, businesses can maximize their reach and make their campaigns more successful than ever before.