Just-in-time marketing is a type of marketing strategy that involves leveraging data and insights to predict customer needs and deliver the right message at the right time. This approach is designed to maximize customer engagement and satisfaction by delivering relevant, personalized messages when customers are ready to make a purchase. By focusing on data-driven insights, businesses can tailor their marketing efforts to ensure they reach their target audience as soon as possible. As such, just-in-time marketing can help increase conversions and drive more sales.