Key Metrics are the performance indicators that companies track in order to measure their progress towards achieving their goals. Think of them as the “dashboard” that monitors the health of your business, telling you if you’re on track or off-course. They help executives make data-driven decisions and inform strategy by providing insight into areas such as customer satisfaction, marketing engagement, operational efficiency, and financial performance. By keeping tabs on these metrics, businesses can keep a pulse on how they’re doing and act quickly when necessary.