Limited Supply refers to the fixed amount of a product or service available at any given time. This concept is often used in marketing and operations planning when limited resources—such as materials or manpower—are required for production. The idea behind limited supply is that when a company has fewer resources than necessary, it must carefully manage how much is available to maximize profits. In addition, producers may opt for this strategy to create scarcity and drive up demand for their products. By effectively managing limited supplies, companies can ensure their resources are used efficiently and that they remain profitable.