Localisation Definition

Localisation definition:

Localisation is the process of adapting a product or service to a specific market or locale. This usually involves tailoring the content to fit the cultural, linguistic, and regulatory requirements of the target market.

It’s important to note that localisation is more than just translation – it also includes things like changing images, colours, and even functionality to better suit the target market. In many cases, it’s necessary to completely redesign a product or service in order to make it successful in a new market.

Localisation can be a complex and expensive process, but it’s often essential for companies who want to expand their reach into new markets. done correctly, localisation can help you tap into new customer base and boost your sales in foreign markets.