Logistics is the process of organizing and managing resources – such as people, materials, information, and equipment – to ensure that completed products are moved, delivered and stored efficiently and cost-effectively. By managing the movement of goods throughout a supply chain, logistics provides a necessary link between businesses and customers. It’s a complex process that requires careful planning, coordination, and optimization to be successful. Logistics professionals are responsible for optimising this process from start to finish, ensuring resources are used correctly and efficiently to meet customer demands and business goals.