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Low Context Culture

oboloo Glossary

Low Context Culture

Low Context Culture Definition

In a low context culture, communication is explicit and direct. The speaker assumes that the listener understands the message and does not need much contextual information to interpret it. This is in contrast to a high context culture, where communication is more implicit and indirect. Contextual cues such as tone of voice, body language, and social relationships are more important in understanding a message. Low context cultures are typically found in individualistic societies, while high context cultures are more common in collectivist societies.

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