A marketing project proposal is a document outlining the scope of a proposed marketing project by identifying its goals, objectives, milestones, resources, and budget. This document serves two purposes: It provides an overview of the marketing project for internal team members and external stakeholders, and it acts as a sales pitch to gain approval of the necessary resources from upper management. The marketing project proposal must be able to succinctly present the business case argument for why this project should be pursued. A successful proposal should capture attention, highlight key areas of focus, and clearly state expected outcomes. With a well-crafted marketing project proposal, you will have a much better chance of gaining the resources needed to get your project off the ground.