Marketing Spend Management is the process of strategically allocating and leveraging funds across multiple marketing channels in order to generate the highest return on investment. It’s a key part of successful brand growth, as it ensures all financial resources are directed at campaigns with the greatest potential for success. It requires tracking and analyzing spending patterns, predicting future outcomes, and making informed decisions about where to invest next. Through effective Marketing Spend Management, you can make sure your organization gets the most out of its marketing budget.