Measuring Key Performance Indicators (KPIs) is a process of evaluating the performance of a business against predetermined goals, objectives and targets. Every business should have KPIs in place as they provide an effective way to measure progress and identify areas for improvement. They also allow businesses to compare their performance against competitors and make data-driven decisions. By measuring KPI’s regularly, businesses can ensure that they are on track to meeting their goals and make necessary changes if needed. The results of these measurements should be used to inform future strategies and decision-making within the company.