Objectives for a project provide clear, measurable goals that enable successful progress and help direct the team. They should be specific, achievable, relevant, and time-constrained. To ensure objectives are engaging, they should be meaningful and inspiring; invigorating the entire team to strive for excellence. Objectives should create an environment of collaboration and open communication – where everyone is working towards the same goal with clarity and enthusiasm. Ultimately, objectives allow teams to dream bigger, work smarter and make real impact.