Predictive Machine Learning Models refer to technologies that use a variety of mathematical and statistical techniques to analyze large datasets and predict outcomes. In business, predictive models can be used to improve sales forecasts, identify customer segments, identify potential fraud, or help predict how well a product will do in the market. Predictive machine learning is increasingly being used by businesses to gain insights from their data, increase efficiencies and make better decisions. With the right predictive model in place, companies are able to proactively plan for the future and stay ahead of the competition.