Predictive analytic models are mathematical algorithms used to predict future trends and outcomes based on past data and assumptions. They are used in business in order to make smart, informed decisions about upcoming investments, product development, marketing campaigns and more. Predictive analytic models enable businesses to analyze data from multiple sources, identify patterns and correlations and use that information to forecast what will happen next. By leveraging predictive analytics, businesses can gain an edge over the competition and stay ahead of the curve.