Predictive modeling in data mining is the process of creating a model that can accurately make predictions about future events. It uses existing data to analyze patterns and relationships, then extrapolate them into the future. This type of analysis requires sophisticated statistical modeling and algorithms to produce meaningful results. The goal is to develop a predictive model that can accurately predict outcomes based on current and past data. By understanding how trends are changing over time, businesses can make more informed decisions and take decisive action when needed. With predictive models, they can be proactive rather than reactive, making it easier to stay on top of their game.