Predictive modeling in business analytics is the process of using historical data and statistical models to make predictions about future events. In other words, it’s a way of forecasting outcomes based on trends and patterns from past outcomes. Predictive modeling can be used in a wide range of industries, from finance to healthcare, to help inform decisions about how best to allocate resources, manage risk, and optimize operations. The goal of predictive modeling is to gain insight into future events by understanding the correlations between present data points. This enables organizations to plan ahead and prepare for potential outcomes, giving them a competitive edge in their respective markets.