A Product Financial Model (PFM) is a tool used by businesses to determine the viability of a new product or service. It looks at both short-term and long-term costs, revenue projections, and other financial considerations before deciding if a product should be pursued. The PFM also helps break down complex projects into smaller, more manageable parts that can help inform decisions such as pricing models and marketing strategies. In short, it’s an invaluable tool for any business looking to expand its market and increase profits.