Reverse Logistics is the management of complex, customer-centric supply chains that flow in the reverse direction. It’s a business process that involves managing the returns, repairs, replacement and disposal of goods depending on their condition. By focusing on customer satisfaction, integrated solutions become part of the core business strategy – allowing companies to drive down costs and maximize efficiency across their entire operation. It’s not just about moving products from one point to another; it’s about creating an efficient and effective system for disposing of defected items, tracking returns and more in line with customer satisfaction standards. The ultimate goal of Reverse Logistics Supply Chain is to reduce environmental impact, increase customer loyalty and ensure a positive customer experience.