Sales and Marketing KPIs, or Key Performance Indicators, measure the performance of a company’s Sales and Marketing efforts. These various measurements gauge how successful a company is at marketing their products or services and making sales. By monitoring these KPIs, businesses can track whether they are on target to reach their goals and objectives, enabling them to take meaningful action to increase revenues. Examples of Sales and Marketing KPIs include customer acquisition cost, customer lifetime value, conversion rates, website traffic, and lead generation. To ensure success, it’s essential to accurately track these metrics regularly, set benchmarks for improvement, and create strategies to address any issues that may arise.