Sales and Operational Planning (S&OP) is a process used by businesses to align their sales, operations, and financial objectives. It is a comprehensive approach to forecasting, demand planning, and inventory management that enables companies to better manage their resources and optimize their operations. S&OP involves the integration of data from various departments to create a single, unified plan that is shared across the organization. This plan is used to identify opportunities for growth, identify areas of improvement, and develop strategies to achieve organizational goals. S&OP is an important tool for businesses to ensure that their resources are being used efficiently and effectively. It also helps to ensure that the company is meeting customer demands and staying competitive in the market. By utilizing S&OP, businesses can better understand their customers’ needs and develop plans to meet those needs.