Sales Key Performance Indicators (KPIs) are standards by which businesses measure their sales performance and track progress towards targets. They allow sales teams to analyze data and understand how they are progressing—whether it’s in terms of leads generated, deals closed, or customer feedback. By tracking these KPIs, teams can identify areas of success and areas needing improvement to make sure they are meeting their goals. With the right KPIs in place, businesses can better understand their customers, identify trends, and improve overall sales performance.