Subscription pricing is a model whereby customers pay a recurring fee in exchange for access to services or products. It’s often referred to as the “software-as-a-service” (SaaS) model because it has largely been popularized by cloud-based applications, but it can apply to any business offering software, physical goods, or even an ongoing service. Subscription pricing allows businesses to establish long-term relationships with their customers and directly drives recurring revenue. It’s a way of ensuring that your customers will remain engaged with your product over time, which can ultimately result in increased customer loyalty and more sales.