A Supply Curve Increase Shift occurs when a business’s supply curve shifts or moves outward, indicating an increase in the quantity supplied for a given price. This shift may be due to a number of factors, such as an increase in production efficiency or improved technology. In general, an increase shift in the supply curve means that a company is producing more goods at a lower cost and therefore can offer better prices to its customers. Companies must carefully monitor their supply curves in order to ensure they remain competitive in the market.