The Project Objective is a statement that captures the overall purpose of a project; it defines why the project has been initiated and will provide guidance throughout the entire project lifecycle. It should be written in an engaging way that captures stakeholders’ attention and communicates a clear vision and path to success. The Project Objective should answer questions such as: What are we trying to achieve? How will this help us? What value is this providing? When will this be complete? Answering these questions with precision and clarity will help ensure everyone is on the same page, working towards the same goal.