Total Addressable Spend (TAS) is the maximum amount of money an organization can target and capture from a market or sector. It helps businesses determine their potential revenue by estimating the total customer base they can access, as well as the average spending per customer across different segments. With TAS, organizations can identify which customer segments have the biggest spending power, and strategize how to best target and capture them. TAS also makes it easier to measure success and profitability over time, as it’s designed to help measure progress against identified goals. Put simply: Total Addressable Spend is your compass for knowing which way to sail in order to stay on course.