Total Sales is the overall revenue generated from selling goods and services within a pre-defined period of time. It indicates the sum of money your business has obtained through sales activities, and it is an essential metric for evaluating the success of any business large or small. Total Sales encompasses all aspects of the production, sale and delivery of a product or service. It helps businesses measure their growth over time, as well as identify and understand buying trends across different channels, products, and customer segments. By understanding Total Sales, businesses can make more informed decisions about their marketing activities and investment strategies to maximize profits and increase customer satisfaction.