The value chain in marketing is the collection of activities and resources used to create the products and services that you offer your customers. It includes everything from the sourcing of raw materials, to production and manufacturing, right through to the point where a product or service reaches the end-user.
At its core, a successful value chain must be able to add value to your customers while also reducing costs and streamlining operations. You can think of it as a way to maximize efficiency and leverage existing resources in order to create the maximum amount of value possible for the least amount of cost. It’s a powerful tool that can help your business succeed in an ever-changing market.