Vertical Integration Marketing is a business strategy that seeks to gain control of multiple levels in the same production and supply chain. By controlling every aspect of the process, from raw materials to distribution, companies can reduce costs and maximize profits while also gaining greater control of the quality of the products that they create. As well as being cost-effective, vertical integration marketing also allows businesses to take full advantage of market opportunities as they appear. It is an excellent tool for businesses of all sizes, allowing them to remain competitive in any industry.