Vision Statement Definition

A vision statement is a brief description of what an organization or individual hopes to achieve in the future. It is usually a one- or two-sentence declaration that outlines the goals and ambitions of a company or individual.

A successful vision statement should be ambitious, yet achievable; it should also be specific and clear. A good vision statement can help to inspire and motivate employees and other stakeholders to work towards a common goal.

Creating a vision statement is often one of the first steps taken when starting a new business venture, as it can help to focus and guide decision-making. For existing businesses, developing or reviewing a vision statement can be a useful exercise to ensure that the company is still on track to achieve its goals.