Product due diligence is the process of researching and verifying the essential facts related to a product or service. It’s used to validate the technical and commercial aspects of the product, and ensure that it will meet customer requirements. A comprehensive product due diligence checklist can help minimize risks associated with using a new product or launching a new business venture. It should include information such as target market analysis, sales projections, regulatory compliance review, supply chain management, pricing strategy, customer service standards and more. The goal of a thorough due diligence checklist is to make sure that the product meets customer expectations and is ready for launch. By asking tough questions, you can determine whether the product has a viable future on the market.