Value As A Service (VaaS) is the provision of value through the delivery of a service. It seeks to build long-term relationships between customers and providers, allowing for new opportunities in the digital age. VaaS is about creating unique experiences for customers, enabling them to access and interact with services in a practical and meaningful way. For businesses, it offers unprecedented choice and control when it comes to product design, delivery and optimization. By leveraging data-driven insights, VaaS unlocks potential for growth, cost savings and innovation, helping organizations stay ahead of the curve.