Cash In Flow is the term used to describe the total amount of cash coming into a business. It can include income from activities such as sales, investments, and loans, as well as any other cash received from external sources. While it’s easy to track money coming in, it’s also important for business owners to keep an eye on their cash outflow in order to maintain positive cash flow. Managing both sides of the equation is essential for running a successful business, so entrepreneurs should always strive to increase their cash inflow while considering how to reduce unnecessary expenses.