Sales Mix: The proportion of different products that make up the total sales revenue for a company. This mix varies from one business to another, depending on the product lines and offerings that are available. It is important to understand the sales mix in order to make informed decisions about investing in a company; if the mix of products has shifted significantly, it could signal potential trouble or opportunity ahead. Understanding the sales mix can also provide valuable insights into how a company’s overall performance may evolve over time.