FMCG Definition

FMCG is an acronym for “fast moving consumer goods”. It is a term used to describe a wide range of everyday products that are sold quickly and at relatively low cost. These products are typically found in supermarkets and other retail outlets.

Some common examples of FMCG products include food, beverages, cleaning products, toiletries, and over-the-counter (OTC) drugs. FMCGs are generally divided into two broad categories: perishable goods and non-perishable goods. Perishable FMCGs, such as fresh produce and meat, have a shorter shelf life than non-perishable goods, such as canned foods and cleaning supplies.

The global FMCG market is huge, with the top 10 companies alone generating billions of dollars in annual revenue. The FMCG sector is also highly competitive, with new products and brands constantly being introduced in an attempt to capture market share from existing players.

Due to the large number of SKUs (stock keeping units) involved, managing an FMCG business can be complex and challenging. Many retailers use sophisticated inventory management systems to help them keep track of stock levels and movement.