Value Chain in e-commerce encompasses all activities involved in delivering goods or services to consumers. This process includes the production of the actual product, inventory management, processing orders, delivery, and customer service. In the e-commerce context, it is essential to carefully manage each activity within the value chain to ensure an efficient, cost-effective and profitable business. E-commerce businesses must prioritize customer satisfaction, as this can be one of the determining factors when customers decide if they will make another purchase. Value chain analysis can help e-commerce companies identify areas where they can improve and become more competitive in order to remain profitable. By understanding the various links and stages of their value chain, businesses can create a better customer experience and maximize the profitability of their e-commerce operations.