CRM (Customer Relationship Management)

Customer Relationship Management (CRM) is an integrated technology suite that enables businesses to streamline and optimize their customer interactions. In procurement, CRM helps ensure the effective management of relationships between a business and its customers. The system allows a business to store, track and manage customer information and data in order to enhance communication with customers and provide better customer experience. By utilizing CRM, procurement professionals can gain valuable insights into customer preferences and behaviors to help inform business decisions. By nurturing these customer relationships, businesses are actively working to grow their customer base and increase sales.