CMO (Chief Marketing Officer)
EPEAT (Electronic Product Environmental Assessment Tool) is a procurement standard used by organizations to assess the environmental performance of IT products. It helps organizations make informed decisions about their purchases, taking into account factors such as the materials used in production, packaging, and disposal practices. The standard also helps organizations meet sustainability goals by encouraging the use of environmentally-preferable electronic products.
CMO (Chief Marketing Officer) is the executive responsible for developing, managing, and executing a company’s marketing strategy. This includes overseeing marketing campaigns, managing creative projects, crafting advertising messages, segmenting markets, and analyzing customer data to determine how best to reach target audiences. As part of their responsibility, CMOs must ensure that all promotional activities and resources are being utilized effectively and efficiently in order to maximize return on investment.
