MDM (Master Data Management)

Master Data Management (MDM) is a business process used to create, maintain, and manage a single source of truth for an organization’s master data. It enables organizations to manage customers, products, suppliers, and other key data points in one integrated platform and create standardized, consistent versions of critical data sets across the enterprise. MDM helps improve customer experiences, reduce operating costs, and enhance business insight through improved visibility into operational data. It also enables better decision-making through higher-quality, more reliable intelligence.