Sales & Operations Planning (S&OP) is an essential part of procurement operations in many companies. It is a systemic process that helps to align the tactical goals of sales, operations, finance, and management teams with a unified strategy for meeting consumer demand. S&OP leverages data insights to balance supply and demand on both short-term and long-term scales, allowing businesses to reduce costs and increase efficiency. The ultimate goal of S&OP is to ensure that customer requirements are met while minimizing waste throughout the entire supply chain. By utilizing an integrated approach, S&OP allows organizations to accurately anticipate customer needs and take advantage of market opportunities in order to realize the highest possible return on investments.