EAN (European Article Number or International Article Number)

The European Article Number (EAN) or International Article Number (IAN) is a widely used globally-recognized system for labelling and tracking products. EANs are unique identifying numbers that can be presented in either barcode format, allowing for easy automation of purchase orders in the procurement process. In addition to identifying individual items, EANs help promoters and retailers to keep track of stock, streamline product management and inventory processes, as well as improve customer service across all channels. By utilizing EAN labels, businesses can optimize the procurement of goods from multiple suppliers while providing up-to-date information for clients and customers.