VAR (Value Added Reseller)
Value Added Resellers (VARs) are third-party companies that partner with original equipment manufacturers (OEMs) to sell software, hardware and other related services. VARs play an important role in the procurement process by providing specialized expertise on specific products or services which can help a company make informed decisions. VARs also serve as intermediaries between OEMs and customers, helping to facilitate a smoother procurement process. By leveraging their technical knowledge and experience, VARs help companies purchase the right technology solutions with confidence.
