ABC Segmentation Analysis is a business practice that divides customer data into distinct categories based on different criteria. The goal of ABC segmentation is to find the most valuable customer segments and better understand how those customers interact with products, services, or advertising. By focusing on high-value subsets of customers, businesses can tailor their marketing and pricing strategies to maximize profits. ABC segmentation analysis helps companies recognize opportunities to increase efficiency, identify new markets, and optimize product offerings. Additionally, using segmentation techniques allows businesses to allocate resources more effectively and ensure customers are receiving the best possible value for money.