Calculating opportunity costs is an important part of running a successful business. Opportunity costs are the potential benefits that are lost when one option is chosen over another. Essentially, this means weighing the positives and negatives of each potential decision and then choosing the one with the highest long-term potential for success. By calculating the opportunity cost of each decision you make in your business, you can ensure that you’re always making the most informed decisions possible. So invest your time wisely – calculate opportunity costs to ensure your business is always working towards its goals!