Cash flow is an essential part of any business and it is defined as a measure of the overall financial health of a company. The cash flow business model is an approach that focuses on optimizing the collection and utilization of cash in order to maximize efficiency, growth and profitability. It involves monitoring and controlling every business transaction and assessing their impact on the generation and use of funds. This model is designed to help businesses decide when and how money should be allocated to ensure a continuous and consistent flow of cash across all departments. Ultimately, the goal of a cash flow business model is to identify opportunities for increasing the liquidity of a business so it can continue to operate successfully.