Cash flow identity is a business practice that refers to understanding and analyzing the overall financial health of a company. It’s essentially a way of looking at where the money goes, what money comes in, when it arrives, and how it affects the cash flow of an organization. By keeping track of these transactions, companies can better understand their financial position and make sure they are meeting all of their obligations. In other words, cash flow identity is a useful tool for tracking and evaluating the financial performance of a business, allowing them to make smarter business decisions with confidence.