The Chief Operating Officer (COO) Organization is a powerful entity responsible for the daily operations of a business. It’s main purpose is to ensure that all organizational units — including sales, marketing, finance, and customer service — are effectively working together as one cohesive unit. As COO, you’re in charge of overseeing the entire business operations, from reviewing financials to creating strategic plans and implementing decision-making processes. Ultimately, your goal is to ensure the organization is operating at its highest capacity, both financially and operationally, in order to reach its ultimate objectives and success.