Both Parties is a business definition of the concept of collaboration and shared responsibility. It describes a relationship where both parties are working together to achieve a particular goal, with each party taking on specific roles and responsibilities in order to make it happen. The approach of Both Parties is rooted in transparency, trust, communication, and respect for all involved. A Both Parties situation benefits both parties by creating an environment where a win-win outcome can be achieved, fostering innovation and growth potential. Through this model of collaboration, businesses can create an enduring competitive advantage.