A brand design proposal is a document outlining the creative vision for a company’s visual identity. It will contain ideas and strategies for how to create an image that will stay with consumers long after the product or service has been used. It serves as a blueprint for any marketing initiatives, covering topics from logo design to website interfaces, color palettes and typography. By presenting a clear strategy, the company can ensure that its identity will remain consistent throughout all of its marketing efforts and help it build long-term customer loyalty.