A brand strategy proposal is a document outlining a company’s suggested plan for shaping and communicating their brand identity. It outlines the long-term goals and objectives of a brand, and helps guide decisions around positioning, design, messaging and more. Crafting an effective brand strategy requires thoughtful analysis and insight, not only into the company’s existing offerings but also how they fit in the larger market landscape. As such, it can be seen as your business’s “north star” – guiding decision-making that keeps the company focused and on-brand.